Cathy Romero

I manage three interconnected roles to drive customer satisfaction and business growth. As CRM Manager, I support business development by researching leads, tracking customer interactions, and identifying new opportunities. In my role as Marketing Email Manager, I oversee marketing communications, ensuring that emails effectively inform and engage our customers. Additionally, as Business Operating System Administrator and Communications Lead, I facilitate internal alignment, streamline processes, and manage company communications. By combining these responsibilities, I help Aurora Office Furniture deliver exceptional customer service while supporting internal efficiency and growth initiatives.

How do you help solve customer problems?

As CRM Manager, I assist the Business Development Manager and Appointment Setter by conducting in-depth research on potential leads, ensuring our outreach efforts are targeted and effective. In my role as Marketing Email Manager, I deliver timely, clear communication that keeps customers informed and engaged. I use these systems to track customer interactions and address issues proactively. Additionally, as Business Operating System Administrator and Communications lead, I streamline workflows and align operations to ensure smooth service delivery.

How do you give customers an excellent experience?

I focus on creating a personalized, efficient customer journey. By leveraging CRM data, I tailor our approach to meet customer needs. Through professional email communication, I provide clear updates and build trust. Behind the scenes, I use various systems to optimize operations, ensuring reliability and consistency in every customer interaction.